When I did open a boutique I guess you could say I got more than I bargained for!

it was after much preparation,that In 1991, I was ready to open my own boutique called "Laurie Weir" in Tarzana, California. I want to say two things here. Opening a boutique was the single most wonderful thing I have ever done for myself.

However, I also want to add that even with all my retail experience, a business degree and a terrific mentor at my side, the first year or so was still filled with many challenging issues.

What I really mean is that all the due diligence in the world did not "100%" prepare me for what was about to come my way. I am speaking of all the emotions that you feel when you open a boutique and how to deal with them.

I am talking about what to do when employees do not show up for work or worse yet, when they steal.

handbags

I am talking about knowing what to do when the phone rings 50+ times daily with vendor solicitations that take you away from your clients and the ability to make sales.

I am talking about knowing exactly what forms of advertising to use that are affordable and effective and drive customers into the store.

I am talking about knowing what computer and anti theft systems to use right from the get-go to track customers and inventory, and to save time while keeping goods safe from shoplifters.

Let’s face it, when you open a clothing store, you need time to concentrate on more important things like driving sales and making your boutique beautiful. Yet, no one explained any of this to me before my store opened.

I had my business plan >>> and I knew what my sales should be and how much inventory to buy and so on. What I didn't know were all of the “realities” that come when opening a boutique business. But I learned them quickly - I had to.

Once I opened, I was slammed by them. I spent my first year in business being overwhelmed and playing catch-up. It was a difficult and wonderful time - all at the same time. And the worst part was that I made many costly mistakes along the way.

YOU WILL NOT HAVE TO MAKE ANY OF THE MISTAKES I MADE - My How to Open a Boutique ebook makes sure of that!

I am going to tell you how to be completely prepared from day one. I am going to tell you exactly what systems, policies and procedures to implement to handle deliveries, re-orders, market week, phone calls, cleaning, merchandising, advertising, employee issues, shrinkage and more.

boutique type clothing image

You will learn exactly what computer systems to use, what anti-shoplifting devises to purchase, how to create an Employee Handbook so that employees know exactly what is expected of them.

I will break it down detail by detail for you so you can open a boutique business in an efficient and proactive way. Of course you don’t have to do the things I tell you to do. You can implement whatever systems and policies you want to - after all, it is your store.

I am just going to tell you what I needed and you can figure out what works for you. The bottom line is that you will be totally prepared for success and know what to expect before you open a boutique!

Not only do I share with you the “realities” of opening a boutique in this ebook, but I also tell you everything I learned in business school. This includes how to prepare a business plan and start up budget as well as everything my mentor, Marcia Israel, taught me.

I am also going to tell you what I learned from the other wonderful and successful mentors and professors I worked with at the University of Southern California Business School. I have included all of this information for you, plus so much more, in the How to Open A Boutique ebook.

You never have to become bogged down or back pedal trying to keep up with day to day demands. You will be ready before your opening day.

Honestly, I only wish I had had someone write this ebook for me when I was getting started. I simply don’t want you to EVER have to make any of the costly mistakes I made.

I can assure you, armed with this information, you will save thousands upon thousands of dollars in your own boutique business should you decide to open one.

Now read why I wrote a book on how to start a boutique >>>

Jewelry		Lingerie
Apparel		Handbag
Bridal		Wedding
Maternity		Kid’s Wear
Shoe		Sports Wear
Sneakers		Gifts
Children's clothing		Clothing store
or whatever type of retail store you can dream up

cards type

Hi Laurie

"Your How to Open a Boutique bookcase such an inspiration and I am constantly still looking thru it for ideas and advice. This has always been a dream of mine and I honestly can say I probably never would of done it if it wasn't for you and your ebook."

(no name, USA)

more >>>

Hi Laurie!!

"Thank you thank you thank you again for all your words of wisdom and if you have any other suggestions or advice you can send my way, feel free to! Again, thanks!"

Amy C - Atlanta, GA

(One of many emails I received from Amy. It was such a pleasure to help her open a boutique and fulfil her dream. Laurie)

more >>>

Use the Support Forum

Ask questions & get answers from the author. Free on-going support & advice as to how to open and run your business.

Business Support Forum >>>

Tell your friends about this site

Click here to send an email >>>