Table of Contents for the How to Open A Boutique ebook
Second Edition December 2007
 |
 |
 |
|
 |
| Introduction | |
 WELCOME |
5 |
| ABOUT ME |
5 |
| COMMONLY ASKED QUESTIONS |
10 |
| INCLUDED WITH THIS GUIDE |
12 |
| The Business Plan | |
| GETTING PREPARED FOR ENTREPRENEURSHIP |
13 |
| THE FINANCIAL PLAN |
14 |
| CONCEPT |
14 |
| NICHE |
15 |
| YEAR 1 – 5 PROJECTIONS & EXPENSE BREAKDOWNS |
16 |
| THE ULTIMATE PURPOSE OF THE BUSINESS PLANNING EXERCISE |
32 |
| STARTUP REQUIREMENTS |
32 |
| MARKETING |
45 |
| COMPETITION |
49 |
| CONCLUSION |
50 |
| CASH FLOW SPREADSHEETS (printable) |
51 |
| SUPPORTING GRAPHS |
59 |
| Location | |
| FINDING AN A+ LOCATION |
72 |
| SIZE |
73 |
| SHAPE |
74 |
| NET OR GROSS |
75 |
| TENANT IMPROVEMENT ALLOWANCE |
76 |
| NEGOTIATING YOUR LEASE |
76 |
| THE LEASING PROCESS |
79 |
| FINANCING | |
| STELLA SOURCES FOR CAPITAL |
82 |
| Naming Your Store | |
| IDEAS & PREFERENCES |
85 |
| Preparing and Setting up the Company | |
| BEST MONTH TO OPEN YOUR STORE |
86 |
| LICENSES, PERMITS & RESELL NUMBERS |
86 |
| FIXTURE AND DISPLAY COMPANIES |
89 |
| STORE DESIGN & LAYOUT |
90 |
| CHILDREN’S PLAY AREA |
95 |
| LIST OF REQUIRED SUPPLIES |
96 |
| GETTING A LOGO |
97 |
| Let’s Go to Market | |
| DO I NEED TO GO TO MARKET? |
100 |
| WHEN DO I GO TO MARKET TO OPEN MY STORE? |
101 |
| LIST OF FASHION MARKETS |
103 |
| HOW TO NEGOTIATE WITH SALES REPS |
104 |
| CREDIT TERMS |
109 |
| ASKING A SALES REP TO PROTECT YOUR TERRITORY |
111 |
| Inventory | |
| HOW TO MARK UP INVENTORY - WHAT IS KEYSTONE? |
113 |
| HIGH MARGIN ITEMS |
113 |
| TRACKING INVENTORY MANUALLY, VENDOR LIST |
114 |
| COMPUTER SYSTEMS |
116 |
| CONTROLLING SHRINKAGE |
117 |
| Merchandising | |
| FLIPPING THE STORE |
120 |
| WINDOW DISPLAYS |
120 |
| Hiring Your Staff | |
| WHAT TO LOOK FOR |
123 |
| SELLING STAFF ON SELLING |
125 |
| Setting up Systems and Policies | |
| STORE HOURS |
128 |
| EMPLOYEE HANDBOOK |
128 |
| CLEANING SCHEDULE |
130 |
| Promotion | |
| MAILING LISTS |
132 |
| IN STORE PROMOTION |
134 |
| Statistics and What if Scenarios | |
| STATISTICS |
136 |
| WHAT IF A LINE IS NOT MOVING? |
138 |
| WHAT DO I DO IF MY SALES ARE MORE OR LESS THAN EXPECTED? |
139 |
| WHAT TIME OF YEAR DO I GO ON SALE? |
140 |
| WHAT IF A STORE OPENS NEAR ME AND TRIES TO TAKE MY LINES? |
140 |
| You’re On Your Way | |
| STEPS YOU WILL NEED TO TAKE TO OPEN |
143 |
| Retail Terminology | |
| TERMS TO KNOW |
149 |
| CONCLUSION | |
| CONCLUSION |
156 |
| |
|
| Jewelry |  | Lingerie |
| Apparel | Handbag | |
| Bridal | Wedding | |
| Maternity | Kid’s Wear | |
| Shoe | Sports Wear | |
| Sneakers | Gifts | |
| Children's clothing | Clothing store | |
or whatever type of retail store you can dream up | ||
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Laurie
I received you step-by-step workbook and it has been a great help for me especially the financial budget. Thanks for your help.
Jeri R
Hi Laurie
"... It has certainly helped me in trying to open a boutique. I already have my business license, EIN, and business checking account setup. Thank You."
Vanita B
Hi Laurie
"I just downloaded your guide to opening a boutique and think it is packed full with great information that I know will be very helpful when opening my boutique in the future. Thanks again
Jodi T Brooklyn, NY
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