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Table of Contents for the How to Open A Boutique ebook

Second Edition December 2007

How to Open a Boutique book cover
graph of boutique sales to expenses ratio
spreadsheet of boutique sales year 1
screengrab of print help instructions

 

Introduction  
  WELCOME 5
  ABOUT ME 5
  COMMONLY ASKED QUESTIONS 10
  INCLUDED WITH THIS GUIDE 12
   
The Business Plan  
  GETTING PREPARED FOR ENTREPRENEURSHIP 13
  THE FINANCIAL PLAN 14
  CONCEPT 14
  NICHE 15
  YEAR 1 – 5 PROJECTIONS & EXPENSE BREAKDOWNS 16
  THE ULTIMATE PURPOSE OF THE BUSINESS PLANNING EXERCISE 32
  STARTUP REQUIREMENTS 32
  MARKETING 45
  COMPETITION 49
  CONCLUSION 50
  CASH FLOW SPREADSHEETS (printable) 51
  SUPPORTING GRAPHS 59
   
Location  
  FINDING AN A+ LOCATION 72
  SIZE 73
  SHAPE 74
  NET OR GROSS 75
  TENANT IMPROVEMENT ALLOWANCE 76
  NEGOTIATING YOUR LEASE 76
  THE LEASING PROCESS 79
   
FINANCING  
  STELLA SOURCES FOR CAPITAL 82
   
Naming Your Store  
  IDEAS & PREFERENCES 85
   
Preparing and Setting up the Company  
  BEST MONTH TO OPEN YOUR STORE 86
  LICENSES, PERMITS & RESELL NUMBERS 86
  FIXTURE AND DISPLAY COMPANIES 89
  STORE DESIGN & LAYOUT 90
  CHILDREN’S PLAY AREA 95
  LIST OF REQUIRED SUPPLIES 96
  GETTING A LOGO 97
   
Let’s Go to Market  
  DO I NEED TO GO TO MARKET? 100
  WHEN DO I GO TO MARKET TO OPEN MY STORE? 101
  LIST OF FASHION MARKETS 103
  HOW TO NEGOTIATE WITH SALES REPS 104
  CREDIT TERMS 109
  ASKING A SALES REP TO PROTECT YOUR TERRITORY 111
   
Inventory  
  HOW TO MARK UP INVENTORY - WHAT IS KEYSTONE? 113
  HIGH MARGIN ITEMS 113
 TRACKING INVENTORY MANUALLY, VENDOR LIST 114
  COMPUTER SYSTEMS 116
  CONTROLLING SHRINKAGE 117
   
Merchandising  
  FLIPPING THE STORE 120
  WINDOW DISPLAYS 120
   
Hiring Your Staff  
  WHAT TO LOOK FOR 123
  SELLING STAFF ON SELLING 125
   
Setting up Systems and Policies  
  STORE HOURS 128
  EMPLOYEE HANDBOOK 128
  CLEANING SCHEDULE 130
   
Promotion  
  MAILING LISTS 132
  IN STORE PROMOTION 134
   
Statistics and What if Scenarios  
  STATISTICS 136
  WHAT IF A LINE IS NOT MOVING? 138
  WHAT DO I DO IF MY SALES ARE MORE OR LESS THAN EXPECTED? 139
  WHAT TIME OF YEAR DO I GO ON SALE? 140
  WHAT IF A STORE OPENS NEAR ME AND TRIES TO TAKE MY LINES? 140
   
You’re On Your Way  
  STEPS YOU WILL NEED TO TAKE TO OPEN 143
   
Retail Terminology  
  TERMS TO KNOW 149
   
CONCLUSION  
  CONCLUSION 156
 
                           

 

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Bridal Wedding
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SneakersGifts
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Laurie

I received you step-by-step workbook and it has been a great help for me especially the financial budget. Thanks for your help.

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Hi Laurie

"... It has certainly helped me in trying to open a boutique. I already have my business license, EIN, and business checking account setup. Thank You."

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"I just downloaded your guide to opening a boutique and think it is packed full with great information that I know will be very helpful when opening my boutique in the future. Thanks again

Jodi T Brooklyn, NY

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